Hallmark Cards, Inc., Alex & Pam
Alex tell the camera about himself and his mother during an interview, "I've never felt home in my body. And even though I was born a girl, I've always felt like I was a boy. I was afraid to tell her because I though love would have conditions. The unconditional love that she has shown has made me a better person in all of my relationships."
Alex didn't know that his mom was watching and listening, and she walks in to give him a tearful hug. "You don't have to say anything to thank me. I'm your momma bear and you're my cub, always."
The tagline "Put your heart to paper."
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