Frequently Asked Questions (FAQs)
ABOUT THE WEBSITE & ADS
-Is AdRespect the world's largest LGBTQ+ advertising collection?
With over 6000 advertising samples going back to 1917, including commercials/adverts, outdoor posters/billboards, and interactive web ads, AdRespect may be the largest focused collection in the world. There are other collections with some LGBTQ+ ads that are otherwise larger but we continue to grow the collection every year.
-What's in the AdRespect advertising collection?
Please see the Ad Library Overview for details about what we collect. Or to see how much is in the collection of different categories, visit the Ad Library Statistics. In short, the United States is best represented with 65% of ads from there, then 25% from Europe, Asia (4%) and Australia/New Zealand (4%), South America (2%), and the rest.
-Is AdRespect a nonprofit/NGO?
Yes, our mission is to educate business and rest of the world toward more inclusive and respectful representations of the LGBTQ+ community.
-How do I submit an ad I've seen?
First, please look to see if we already have the ad in our vast collection of over 4,000 ads by doing an Advanced Search. If it's not here, please send us a message with as much detail as possible, including the brand/company, what makes it LGBT-themed, the approximate date you saw it, the country/language, and what generally happens in the ad on our Submit an Ad page.
-How do I correct information that is wrong, such as the ad agency name?
Each page dedicated to a single advertisement has a Submit Corrections text link in the Ad Details box. When you click that, it will send us the details about the ad you want to correct and ask for your correction information.
-I don't understand the AdRespect ratings, these ads are funny!
This project's goal is not entertainment, but education! The categories do not rate the intent of the ad, but just the message its imagery and text provide. Even if a commercial is funny, if it conveys homophobia or uses stereotypes without any other source of humor, it may receive a poor AdRespect Score. Our editorial ratings are not intended to be the last word, which is why there is feedback and voting from visitors as well. Overall, we encourage deeper thinking by everyone about how LGBTQ+ people are portrayed. Learn more about the AdRespect ratings system.
-Can I get a copy of one of these ads?
The digital files here are the extent of our sharing.
-Can I use these ads for my own purposes? Does AdRespect hold copyright for these ads?
No, AdRespect does not hold any ad copyrights, they belong to the companies that produced the ads. We are able to use them under Fair Use law. Your use may not be protected under the same circumstances.
-Is AdRespect related to Commercial Closet Association?
Yes, Commercial Closet (founded in 2001) was renamed AdRespect in 2012 by the same founder, Mike Wilke.
INVITATION & SPONSORSHIP REQUESTS
-Will you come speak to my company/university?
Yes, live lecture appearance invitations are welcomed. To learn more about the content of the standard live video presentation, please visit the AdRespect Training Overview. To make an appearance request, please send a message with details about your target date and company/university information via our Contact page.
-How do I become a sponsor or advertiser on AdRespect?
If you're interested in a paid sponsorship, please send us a message with details about your business and budget via our Contact page.
CAN YOU HELP ME WITH...?
-Can AdRespect find any ad for me?
We only focus on finding ads with LGBTQ+ themes. Please do not send requests for ads that we would not include in our database here.
-Can AdRespect help me promote my website or small business?
We are very selective in what we will partner with or promote, unless it is closely tied to LGBTQ+ advertising/media or is a paid sponsorship. If you're interested in a sponsorship, please send us a message via our Contact page.
-Will AdRespect help my business target the LGBTQ+ market?
Beyond basic information already provided on this site and the Overview and History of the Global Gay & Lesbian Market page, we may be available for consulting work for hire. You can make an inquiry via our Contact page.
-Can I interview AdRespect for an academic paper/report I'm writing?
Sometimes, for limited and focused questions we can help. Please send us a message on our Contact page.
-Can AdRespect help me get into advertising?
No, that is not what we do.
-Can AdRespect help me create an ad?
Sorry, we do not create advertising we just collect it!
