WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Hallmark Cards, Inc., One Card, LaParis and Karisia

Members:

2016 Online Video 100% Report A Problem

This online campaign features real-life men and women couples — two gay dads with their little girl, and a lesbian couple.

LaParis and Karisia tell the story of how they met and how deeply they care for each other.

LaParis wrote to Karisia a card that says: “Of all the people and all the places in the whole wide planet, you are the one for me.” She melts and kisses her.

The cover of the card says "You're my person."

Company
Hallmark Cards, Inc.
Brand
Hallmark
Industry
Retail
Media Outlet
Online Video
Country
United States
Region
US National
Agency
Leo Burnett Co.
AdRespect Themes

Same-Sex Affection

Same-Sex Couples/Families

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