WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Hallmark Cards, Inc., Chez Nous

Members:

In this unaired spot, mom and dad visit their son at his apartment. As they're about to leave at the door, dad acknowledges to his son that they don't always see things eye-to-eye but that he's still his son and loves him -- sounding just like a Hallmark card -- then they share a warm hug.

As they're embracing, the son's boyfriend then shows up in the background in the kitchen and cheerfully asks if the parents will be staying for dinner.

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User Comments
Michael V.
I think this brings the "us versus them" argument into perspective and similar to how when a member of your family is GLBT, it also puts everything into perspective. Hallmark should have put the ad on air.