Hallmark Cards, Inc., Falling in Love Twice
This online campaign features real-life men and women couples — two gay dads with their little girl, and a lesbian couple.
Two mothers, Denise and Ebony, tell the story of how they met and how deeply they care for each other.
"This was definitely not love at first sight," one says. "It wasn't; you had to grow on me," the other laughs. The first one says, "I had to grow on you? She had to grow on to me!"
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