WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Hallmark Cards, Inc., Unpacking

Members:

A man stands in the living room of a new home, surrounded by boxes. "Is this all the kitchen stuff?" He unpacks several useless things, a magic flower, an urn. Then his Latino husband races over, "Cuidado mi amor!" (Be careful, my love!) and kisses it.

Pulling out a ratty, tiny plastic Christmas tree, he says, "Kyle, this was our first tree!" Kyle says it needs an accessory, and places an ornament on it that says "New Home 2016." Kyle adds, "Mi casa, su casa." (Your home is my home.)

Brand
Industry
Media Outlet
Region
Agency
AdRespect Themes
User Comments
Nothing here - be the first to comment!