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Levi Strauss & Co., Things Are Not Always As They Seem

Members:

2001 Print Report A Problem

An attractive woman with makeup and jewelry winks and licks her lips next to the headline, "Las Cosas no siempre son lo que paracen." (English translation: Things are not always as they seem."

The implication is that the person is not female, a "joke" that rarely varies whenever a transgendered person is represented.

Company
Levi Strauss & Co.
Brand
Levi's
Industry
Fashion/Apparel
Media Outlet
Print
Country
Spain
Region
Europe
Agency
unknown
AdRespect Themes
User Comments
Andrea James
Things are exactly what they seem. She’s a nice transgendered woman. I get tired of the idea that there is something false about someone expressing themselves in such a genuine manner.

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