WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Levi Strauss & Co., Circles

Members:

2017 Television 85% Report A Problem

People from all over the world in different cultures all dance.

At the end of the ad, the words “men, women, young, old, gay, straight,” rapidly appear followed by, “Let’s live how we dance.”

It's one of a handful of ads that specifically include the word "gay" as opposed to imagery.

Company
Levi Strauss & Co.
Brand
Levi's
Industry
Fashion/Apparel
Media Outlet
Television
Country
United States
Region
US National
Agency
FCB Worldwide
AdRespect Themes

GLBT Inclusion

User Comments
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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.