WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Coca-Cola Co., XXX Zero

Members:

This one ad is one of six in the “Nourish Every You” campaign, which has six campy spots and each ad aligns with one of the vitaminwater flavors.

Gay singer Lil Nas X sports a flowing crimson outfit and reaches out to the knee of a young man while a woman spies on them but cheers him on. “Go on, Lil Nas X! Nourish that fiery you!” The object of his affection tries to give him a drink but clumsily splashes it on the star’s face.

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