WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Estee Lauder Cos., Pleasures

Members:

1997 Print Report A Problem

While this ad may not seem overtly gay, its appearance in OUT caused a stir because of its apparently positive emphasis on paternal parenting and family.

Company
Estee Lauder Cos.
Brand
Lauder
Industry
Fragrances
Media Outlet
Print
Country
United States
Region
North America
Agency
Bates Worldwide
AdRespect Themes
User Comments
Pete
I remember hearing that this ad was redone with an air brush to put a ring on the man's left hand. If the re-done ad still appears in gay targeted magazines then it would also place an emphasis on gay marriages.

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