Coca-Cola Co., Love Is Love (men)

Members:

2019 Poster/Outdoor 100% Report A Problem

This outdoor campaign that includes two men embracing, caused significant controversy. The slogan says, “Zero Sugar, Zero Prejudice” and ran during the progressive Sziget festival, an annual week-long event that draws high-profile musical guests.

The Hungarian Consumer Protection Department fined the Coca-Cola Hellenic Bottling Group in Hungary 500,000 HFU (Hungarian Forints) ($1,660), for ads that "damage the physical, mental, emotional, or moral development of children and adolescents."

Although the ad created political backlash, Coca-Cola stated, “The Coca-Cola Company strives for diversity, inclusion and equality in our business, and we support these rights in society as well. As a long-standing supporter of the LGBTQI community, we believe everyone has the right to love the person they choose. The campaign currently running in Hungary reflects these values.”

#loveislove campaign

Company

Coca-Cola Co.

Brand

Coca-Cola Zero Sugar

Industry

Non-Alcoholic Beverages

Media Outlet

Poster/Outdoor

Country

Hungary

Region