Dr Pepper Snapple Group, Top - Bottom - Vers
Leveraging gay male sexual position labels, this ad has photos of the top, side and bottom of a soda can accompanied by the words "Top - Bottom - Vers," then a tagllne of “A queer drink for diverse drinkers.”
While it remains unclear if this was an official, published ad from the company, it was received with hot debate about whether it was a good idea or not.
On Reddit, someone linked to a post on the Dr. Pepper Sweden Facebook page as evidence, but it has since been taken down. The original poster of the image said in replies that he found it in a Swedish gay magazine, but didn’t specify which one.
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