WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Chipotle, Burritos So Big You Wanna Ride Them

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While this ad has very little gayness to it, the headline can take on a sexual meaning, as well as in gay media. The ad ran in the San Diego Pride Parade program book.

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User Comments
Karl G. Siewert
Chipotle was one of my favorite restaurants when I lived in the Twin Cities, and they had other "countercultural" ads such as one with the slogan "Usually when you roll something this good, it's illegal", implying marijuana use. I was quite shocked to discover just last week that the Chipotle chain is entirely owned by McDonalds, an attempt by the junk food chain to gain a portion of the more upscale and healthy fast food market.