Fieldcrest Cannon Corp., What? No Bath Salts?
This erotic campaign of playful, naked men ran in Life magazine and seems to be the inspiration for such latter day beefcake advertising as Abercrombie & Fitch. Like the others in the Cannon campaign, the men seem to enjoy looking at each other's nude bodies -- this one in particular features a man pretending to be in drag, to entertain the men (some sitting between each other's legs) on a tropical island. One soldier looks on and whistles, as the puzzled natives watch from afar.
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