WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Heineken International, I am what I am

Members:

2021 Television 100% Report A Problem

This commercial was created in response to a controversial bill to prohibit including LGBTQ people in advertising campaigns, in the Legislative Assembly of the State of São Paulo, or Alesp.

The ad features a version of Gloria Gaynor’s hit ‘I Am What I Am’ and stars several queer artists, including Mateus Carrilho, Heey Cat, Raphael Dumaresq, Marcela Mc Gowan, Pepita, Bielo Pereira and Pabllo Vittar.

Company
Heineken International
Brand
Amstel
Industry
Alcoholic Beverages
Media Outlet
Television
Country
Brazil
Region
Latin/South America
Agency
Wunderman Thompson
AdRespect Themes

Racial Diversity

Trans Beauty

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.