WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Anheuser-Busch InBev, 6.26.13 - Same-Sex Marriage

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2013 Social Media 100% Report A Problem

The date on this Facebook ad of June 26, 2013, refers to when the U.S. Supreme Court issued an historic decision for federal marriage equality, striking down the Defense of Marriage Act preventing same-sex couples from forming legal unions. The image shows a metaphoric pairings of different and same pairings of bottles and cans and has a remarkable similarity to the Diageo Smirnoff vodka ad the same day (http://www.adrespect.org/common/adlibrary/adprintdetails.cfm?QID=5042&clientID=11064)

Company
Anheuser-Busch InBev
Brand
Bud Light
Industry
Alcoholic Beverages
Media Outlet
Social Media
Country
United States
Region
US National
Agency
Anheuser-Busch in-house
AdRespect Themes

Gay Pride

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