San Francisco AIDS Foundation, Reinforce Your Love


This poster effort was the most comprehensive campaign of its time, designed to target self-identified gay and bisexual youth. The centerpiece of this prevention effort, entitled "Reinforce Your Love," was a broad bus shelter poster campaign in English, Spanish and Filipino integrated into a wide range of community outreach activities.

Along with the bus shelters, there will were ads in youth oriented newspapers and magazines, giveaways of t-shirts, posters, viewers, stickers and postcards. Events were planned in conjunction with local high schools, universities, youth service providing agencies, and clubs catering to young gay and bisexual men of all colors.

Youth played a key role in developing the materials for the new campaign. They were joined on blue ribbon advisory groups by youth service providers, researchers and AIDS prevention educators

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