Heineken International, Superheroes
Entering the armored inner fortress of an "X-Men"-type group of superheroes, an average looking fellow is introduced to the others to be inducted into the "league."
"Listen up, this is Darren," barks a tough-looking black character in a leather outfit with a mohawk, metal teeth and unreal looking eyes. The other members stand to see. "He's the newest member of the league.
Darren, with stringy brown hair, and a blue shirt, looks meek.
"Wait, hold up, what can he do?" asks another league member, who then disappears into a mist, ala Nightcrawler from "X-Men."
"Can he fly?" asks a woman with purple hair, as she floats over.
No, answers the leader. This time, a large, shirtless wrestler-type with sunglasses asks, "He's got superhuman strength, though, right?"
The Nightcrawler knockoff interjects, "Yeah, come on man, he gotta be able to do something-- levitate, go through walls, turn into vapors or something."
Finally, Darren speaks up. "I can do one thing."
This time, a Johnny Storm-type from "Fantastic Four" whose hands are flames, says, "Well, let's see it man."
Darren bends over to pull off a white sneaker from his foot. He touches it and the shoe morphs into a bottle of beer, to cheers from everyone.
Then, the woman with pink hair gives him a sexy smile as she puts her hand on her waist, and a male league member hopefully offers, "You can room with me."
A shorter pretty-boy standing next to him shouts in protest, "Hey!" Gently, the first man apologizes to his buddy.
Of course, the audience infers that the last two bickering superheroes are a gay couple. The ad is rated Equal because no spectacle is made of them, and they are included in a way that would have worked just as well if it was a straight couple.
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A job well done.