WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

Gilead Sciences, Seguire brillando/I will keep shining (Elias)

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In this HIV treatment drug ad, Elias, who is gay and was featured in other Biktavy ads, appears here in a dance class and later hiking with two male friends.

Company
Gilead Sciences
Brand
Biktarvy
Industry
Pharmaceuticals/Vitamins/Herbs
Media Outlet
Television
Country
United States
Region
US National
Agency
Digitas Health Life Brands
AdRespect Themes

Racial Diversity

Real LGBTQ+ Person

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