WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

Gilead Sciences, PrEP Up

Members:

2020 Television 100% Report A Problem

Using the tagline "Step Up, PrEP Up" to a rhythmic beat, a series of diverse people deliver the information about the drug, including a white male couple, a trans woman, black men, among others, and a drag queen who says, "For kings, this queen, and you royals in between!"

Company
Gilead Sciences
Brand
Descovy
Industry
Pharmaceuticals/Vitamins/Herbs
Media Outlet
Television
Country
United States
Region
US National
Agency
unknown
AdRespect Themes

Multiple Gender Expressions

Racial Diversity

Same-Sex Affection

Same-Sex Couples/Families

Trans Beauty

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