WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

Gilead Sciences, Dimitri

Members:

2022 Television 100% Report A Problem

In this HIV treatment drug ad, a man named Dimitri (not an actor) is shown at work, and he is followed through his day, including as he gets ready to go out for the evening. In the closing shot, Dimitri has a romantic rooftop dinner and kisses his date.

Company
Gilead Sciences
Brand
Biktarvy
Industry
Pharmaceuticals/Vitamins/Herbs
Media Outlet
Television
Country
United States
Region
US National
Agency
Digitas Health Life Brands
AdRespect Themes

Racial Diversity

Real LGBTQ+ Person

Same-Sex Affection

Same-Sex Couples/Families

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