WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

Gilead Sciences, Dog Walkers

Members:

2024 Television 100% Report A Problem

An older male couple with two dogs is featured among the customers for this HIV drug, and it shows them holding hands while walking their two small dogs.

There are also three Latino men hiking together, including Elias, who is gay and appears in other versions of the campaign.

Company
Gilead Sciences
Brand
Biktarvy
Industry
Pharmaceuticals/Vitamins/Herbs
Media Outlet
Television
Country
United States
Region
US National
Agency
Digitas Health Life Brands
AdRespect Themes

Age Diversity

Same-Sex Couples/Families

Gay Vague

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