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Penney OpCo, $9.99

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2012 Television 100% Report A Problem

While pondering where the pricing system of ".99 cents" originated, Ellen imagines traveling back in time and wittily banters with a saleswoman about an item priced at £14.99.

In 2012, J.C. Penney presented lesbian talk show host Ellen DeGeneres as their new spokesperson. Following this decision was a series of comical television ads featuring the talk show host.

Company
Penney OpCo
Brand
JCPenney/JC Penney
Industry
Retail
Media Outlet
Television
Country
United States
Region
US National
Agency
Mother
AdRespect Themes

Real GLBT Person

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