WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Penney OpCo, No Small Feat/Elves

Members:

2012 Television 100% Report A Problem

This 2012 holiday ad for J.C. Penney featuring lesbian talk show host Ellen DeGeneres sparked major controversy with the anti-gay organization One Million Moms concerning the stores decision to hire an openly gay celebrity as their spokesperson.

Company
Penney OpCo
Brand
JCPenney/JC Penney
Industry
Retail
Media Outlet
Television
Country
United States
Region
US National
Agency
Mother
AdRespect Themes

Real GLBT Person

User Comments
Nothing here - be the first to comment!
Related Ads

$9.99 2012 JCPenney/JC Penney United States Television 100% Report A Problem

Changing Room 2012 JCPenney/JC Penney United States Television 100% Report A Problem

Creativity, Oil Paints, Freedom of Expression 2012 JCPenney/JC Penney United States Online Video Report A Problem

First Pals 2012 JCPenney/JC Penney United States Catalog 100% Report A Problem

Joy Comfort and Peace 2021 JCPenney/JC Penney United States Television 100% Report A Problem

Kelly is a Boy's Name Too 2007 JCPenney/JC Penney United States Television 85% Report A Problem

Many Perspectives, One Purpose 2007 JCPenney/JC Penney United States Print Report A Problem

Roman Returns 2012 JCPenney/JC Penney United States Television 100% Report A Problem

Shoe Sale 2012 JCPenney/JC Penney United States Television 100% Report A Problem

Western Coupons 2012 JCPenney/JC Penney United States Television 100% Report A Problem

 

View all ads  |  Advanced Ads Search  |  Privacy Policy

Filter Ads

AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.