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Penney OpCo, Shoe Sale

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2012 Television 100% Report A Problem

In 2012, J.C. Penney presented lesbian talk show host Ellen DeGeneres as their new spokesperson. Following this decision was a series of comical television ads featuring the talk show host.

Company
Penney OpCo
Brand
JCPenney/JC Penney
Industry
Retail
Media Outlet
Television
Country
United States
Region
US National
Agency
Mother
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