WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Penney OpCo, Changing Room

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In an all white dressing room, a customer wearing a Victorian styled outfit walks into the changing room and quickly walks out dressed in chic, modern clothing. Afterward, a gentleman walks into the changing room wearing gladiator dress and exits wearing a stylish, modern outfit. Lastly, a person in a cowboy suit enters the fitting room and Ellen Degeneres walks out wearing a fitted suit and admires herself in the mirror. The caption on the screen reads, “Stay tuned to see how we’re changing.”

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