WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Levi Strauss & Co., I'm Going to the Opera

Members:

1999 Print Report A Problem

Company
Levi Strauss & Co.
Brand
Levi's
Industry
Fashion/Apparel
Media Outlet
Print
Country
United States
Region
North America
Agency
TBWA Worldwide
AdRespect Themes
User Comments
Alan
Oh, come on! Can't a guy go to the opera and not be gay?

Meredith
It seems to me that this ad is less gay-themed and more "people aren't always what you think" themed. You don't think of a guy with blue hair and pierced ears going to the opera, which is how I would take the ad. I wouldn't take it as "he's gay because he's going to the opera."

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