Cartier SA, Melissa Etheridge/Tammy Lynn Michaels

Members:

2003 Print Report A Problem

This remarkable print ad for Cartier's $4,000 Menotte Bracelets is the first to feature a real same-sex couple: it features openly lesbian rock star Melissa Etheridge warmly holding hands with her partner Tammy Lynn Michaels, an actress on "The L Word" on Showtime, who share locking bracelets. Etheridge's and Michaels' faces are just inches apart in a romantic moment.

The ad text reads, "Cartier's Menotte handcuff bracelets symbolize everlasting love and attachment. Here, the elegant white gold pieces seal the bond between Melissa Etheridge and Tammy Lynn Michaels, who celebrated their love at a commitment ceremony this summer."

The ad ran in the December issue of Vanity Fair magazine.

(Etheridge also appeared nude with her previous partner of 12 years, Julie Cypher, in a 1995 ad for PETA, People for Ethical Treatment of Animals.)

Company

Cartier SA

Brand

Cartier

Industry

Fashion/Apparel

Media Outlet

Country

United States

Region

North America

Agency

unknown

AdRespect Themes

User Comments

Ashley Stevens

I'm TOTALLY into this ad; it's honest and doesn't hide OR sugarcoat the fact that the Etheridges are madly in love and extremely happy with each other. Definitely how we homosexuals should be portrayed in everyday life! THANKS!!!

unknown

It's about time that someone recognized that as women, we still like jewelry. As half of a long term relationship, we have given each other very expensive gifts over the years. Very true.

Vicki Bell

I love this advertisement. They are so in love. Thank you Cartier. It is so wonderful to know we are being counted.

Cindy

I love Melissa and Tammy Etheridge. They send a very positive message to the world about our community. It is also great to see Melissa this happy, she deserves it, and Tammy is wonderful. To see the love in these two's eyes is definitely a positive ad.

Helen

I have been a Melissa fan for many years now. She has gotten to a really good place in her life. It's great to see two PEOPLE (not just women) so much in love with each other & not afraid to show it! I wish my husband looked at me like this! The bracelet would be nice, too!

John

Their couldn't have been a better couple to pick for this ad. Melissa and Tammy are so beautiful and incredibly in love you can really tell they mean something to each other and that is why this bracelet fits them so well.

Related Ads

How Far Would You Go For Love? 2008 Cartier United States Print Report A Problem

Trinity Ring 2020 Cartier China Television 100% Report A Problem

View all ads | Advanced Ads Search | Privacy Policy

Cartier SA, Melissa Etheridge/Tammy Lynn Michaels

Filter Ads