Pfizer, Fashion Victims
Various models walk down the runway at a fashion show as their pictures are snapped by the press, who are sitting around them.
One model (who looks like a drag queen) walks by an audience member who for some reason is holding a cat. The model then sneezes, spewing a volume of fluid onto the runway. Models behind her begin slipping on it, falling flat on the floor as a couple of fey men watch with smiles.
Before she leaves the runway, the model has one more sneeze, shooting a spray onto a shirtless muscleman in the audience -- but he is protected by his fruit basket hat and sunglasses.
At the end, the British announcer says to the sneezing model, "Bless you, love."
Reactine is a prescription allergy medication, branded as Zyrtec in the U.S.
This commercial appears as a mix of camp and burlesque on gays and the fashion community. There is an element of laughing at the drag-queen looking model and the obviously gay onlookers, as well as with them.
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