WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Virgin Group, See the World Differently

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A series of diverse people appear during the gay anthem “I Am What I Am” (originally recorded by Gloria Gaynor but reinterpreted by Lady Blackbird). The diversity is used a bit for comedy, where a middle-aged woman aggressively sticks out her pierced tongue when stopped at the metal detector, and a man in a sparkly wheelchair with a sparkly jacket races through the terminal. A bland male couple cuddles in the terminal and a flight attendant wears sparkly, red eyeshadow while on duty.

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