WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Diageo, I'm Scary of a Mary Without Smirnoff

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1967 Print Report A Problem

Frankenstein's monster holds a feminine pose in this lighthearted Halloween ad. "Mary" has been used as a subculture reference to gay men.

Company
Diageo
Brand
Smirnoff vodka
Industry
Alcoholic Beverages
Media Outlet
Print
Country
United States
Region
US National
Agency
unknown
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