Procter & Gamble Co., Big Odors
Mom sits on the couch when her teenage daughter comes home after playing sports.
Apparently stinky and in pig tails, her mom asks "Must've been hot out there today, huh?" Suddenly mom is surrounded by five adult men (including NFL player Rob Gronkowski) in pigtails dressed like her daughter -- they are to be imaginary.
"Why don't you go put that stuff in the laundry room right now? Her daughter (and the five men) agree and shuffle out. Later, mom is putting the smelly clothes into the wash, as the five men (still looking like her daughter) look over her shoulder.
The Tide Sport Odor Defense spot keeps the ageless tagline “It's Got to Be Tide.”
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