Procter & Gamble Co., Great Dancer
A cute young guy at a club tries dancing with two sexy women, who snub him and walk away.
Then another sexy gal (Los Angeles drag queen Karen Dior, former Miss Gay United States) beckons him to come closer, as she wiggles her bosom and his eyes bulge at her beauty. He starts dancing with her and then she says in a deep, male voice, "You're a great dancer."
He turns with the most frightened face when he hears the voice. She flips her hair and there is a closeup on her oversized adam's apple.
He reaches out to rub her face -- checking for stubble, but feeling none -- then smiles in relief. They then move in for a kiss.
The tagline: "Designed to perform better."
This could be looked at in two different ways -- either the guy decided she was in fact a woman with a deep voice and big Adam's apple (which would make for a more negative reaction to his discovery of her masculine traits) or he decides that despite her maleness he can live with the voice and Adam's apple, so long as there's no facial stubble.
This ad is a difficult one to categorize, thus a wash into neutral.
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The ad seems to be targeted at straight guys. I went frame by frame through the quicktime and the club crowd didn't look like a gay or lesbian scene. It's possible that all the women in the ad were supposed to be drag queens, but there's no basis for that. Instead, we have the same horrified look on the guy's face when he thinks he's dancing with a guy.
With the recent horrific events surrounding Calpernia Addams and her murdered boyfriend, I would think it would be clear to everyone that this ad is negative in all respects.
a hetero relationship. Most have spent great amounts of money to have their former beards removed by electrolysis or laser. TS'es wish to be totally accepted as females, not some guy in a dress. I say this is a negative ad.