WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Procter & Gamble Co., The Pause

Members:

The screen begins with "Let's talk about the pause." LGBTQ people talk about the awkwardness of explaining who the person they're with is, including at airport security, co-workers, clients, and a man struggling to describe his partner of 37 years to someone they just met: "Hello, this is Joe, my ...roommate?"

"I have to not touch her in the grocery store," says one woman.

“It’s nonstop,” said another person.

"When love surrounds, there is no pause," reads the screen in closing, with the hashtag #LeadWithLove.

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