WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Procter & Gamble Co., The Back Half of a Unicorn

Members:

"Fred would do anything for his daughter," says the narrator as Fred looks nervous while standing next to the front half of a unicorn costume. "Even if it means being the back half of a unicorn."

Fred "enters" the rear end of the unicorn, where some other man is underneath the front half. "Fear not, Fred, the front half washed his shirt with Gain detergent." Fred sniffs the shirt a little too enthusiastically and starts dancing underneath the costume, making his daughter happy too. "And that smell puts the 'giddy' in 'giddy up!' "

Brand
Media Outlet
Region
Agency
AdRespect Themes
User Comments
Nothing here - be the first to comment!