WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

General Mills, Fuels Change

Members:

A series of vignettes rolls by with people saying what they feel, including a Down Syndrome girl learning to ride a horse who says she feels "confidence," a woman who works helping others in a nursing home who feels "connection," a young man working in a fast food restaurant who feels "dignity," and a young woman presenting about LGBTQ+ issues in school, who notes she feels "acceptance."

Then in unison, all the voices say, "If you want to build in a better world, then be the fuel to change it." The announcer adds, "It takes strength to change things."

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