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General Mills, Breakfast of Champions - beach

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1978 Television 100% Report A Problem

Before transitioning to Caitlyn Jenner, she was best known as decathlon Olympian Bruce Jenner. In this commercial, the celebrated champion's 1976 Olympic accomplishments are relived. "I really worked hard getting ready for that day," says Jenner, pulling milk out of the refrigerator at home. "I put in a lot of years and put away a lot of Wheaties." Jenner sits down at a full breakfast spread on a table with a beach in the background.

The ad closes with the tagline, "The breakfast of champions."

Company
General Mills
Brand
Wheaties
Industry
Packaged Foods
Media Outlet
Television
Country
United States
Region
US National
Agency
unknown
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