Benetton Group, Car Wash
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AdRespect Themes
User Comments
Zoe
Nice figures, and I am a lesbian woman enjoying them but this is still not a gay ad. But this seems to be aimed at (straight) men who go for taking women from behind... or anyone who enjoys looking at nice bums. It's too ambiguous to tell.
Anthony St.
To be honest I can't really see why this ad belongs here. It's highly sexualized, yes, but unless you fall into the trap of believing the prevelant predjudicial belief that gays are only about sex and therefore every thing sexual pertains to them, then including this ad is WAY off base. It's clearly meant to appeal to the straight male fantasy of taking two women from the behind. Excuse me if I'm wrong, but isn't that soap foam supposed to make us think of cum? Wouldn't that mean they are bent over for a guy? If there's something Gay about that, then I'm really missing something here.
Audrey Gilles
This doesn't read lesbian at all, it reads leaning towards pornographic if the frame continued. Sexual imagery between straight or straight-looking women, titillating images that align with conventional male-porn imagery or attitude, really says nothing to reflect gay identity or interest. Nice bums … one can appreciate a beautiful body regardless of ones sexual orientation, but this really speaks to the brand, which is fine, but there is nothing about this that speaks of lesbian advertising.
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