Procter & Gamble Co., Treechada Petcharat
Thai actress and model Treechada Petcharat asks viewers, "What do you see? Do you see only her gender?"
As she speaks, the stories of models Kulchaya Tansiri and Nijshanaaj Sudlarphaa appear, along with actress Tachanan Khontrong and Nicha Rongram from the Committee of The Foundation of Transgender Alliance for Human Rights. One is a parcel courier, another a hairdresser and another a catwalk model.
"Let’s look again,’ Petcharat continues. "Do you see determination? Do you see care? Do you see strength?" The catwalk model falls down during a show, but she gets up again and continues with poise.
Petcharat concludes, "I see neither male nor female. I see beautiful humans. Who want to the the best versions of themselves."
Then the Thai Pantene hashtag flashes: #SeeBeautyNotGender and the question, "Why can't I?"
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