WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Procter & Gamble Co., Thank You, Mom

Members:

To the tune of "Ooh Child (Things Are Going to Get Easier)," P&G debuted this poignant #LoveOverBias campaign about biases in advance of the Winter Olympics.

Featuring black, Asian, and Muslim children supported by their mothers, it also includes a feminine boy ice skater comforted by his mom due to a black eye.

It ends on the line, "Imagine if the world could see what a mom sees."

Brand
P&G
Media Outlet
Region
User Comments
Nothing here - be the first to comment!