WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Coca-Cola Co., Flaming Dance

Members:

2007 Television 87% Report A Problem

Coca-Cola began its campaign for Burn Energy Drink in 2006, and began specifically targeting gays in Poland in March of 2007, putting out ads on gay websites, press and clubs.

Company
Coca-Cola Co.
Brand
Burn energy drink
Industry
Non-Alcoholic Beverages
Media Outlet
Television
Country
Poland
Region
Europe
Agency
Leo Burnett Co.
AdRespect Themes

Same-Sex Affection

Same-Sex Couples/Families

Male-Fantasy Lesbian

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