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Intel Corp., Incredible Gaming Experiences in Your Lap

Members:

2005 Print Report A Problem

Professional skateboarder Tony Hawk is resting in the lap of a gay man in a café as he maneuvers his skateboard beneath him. The gay man seems pleased. The headline is: "For incredible gaming experiences in your lap, get Intel Centrino in your laptop."

Below, the text reads, "From intense Tony Hawk PC games to movies, DVD's and music, Intel Centrino mobile technology delivers outstanding mobile performance while enabling great battery life. So if you want incredible entertainment experiences in your lap, get Centrino mobile technology in your laptop."

Company
Intel Corp.
Brand
Centrino
Industry
Computers/Software/Tech
Media Outlet
Print
Country
United States
Region
North America
Agency
Euro RSCG Worldwide
AdRespect Themes
User Comments
Kevin T.
There was also a TV commercial from this ad campaign featuring Tony Hawk and the same guy you see here. But in the TV commercial, after some discussion about skateboarding, Tony says to the guy, "lose the scarf", and the guy looks quite embarrassed. However, in this print version, the "scarf guy" looks quite pleased just to have Tony in his lap.

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