SABMiller, Dog
A seemingly macho man and his friends are standing around an older car with its hood up in the driveway. They are in mechanic-mode, as they focus on diagnosing a troubled vehicle.
One of the men's attention is diverted by a small white dog. He says to his friends, "Look at that little dog." The man switches to baby talk: "You're just a fluffy little doggy. Come here, I'll rub your little belly."
The dog-lover is subsequently squashed by a larger-than-life beer can, and the dog flees, scared. His friends are unaffected by the incident, to suggest the half-man met an appropriate fate.
The voiceover, in hyper-deep voice, says, "Men should act like men and light beer should taste like beer."
The ad earns a Negative rating because it suggests that a man shouldn't demonstrate excitement over "cuteness" unless he's ready to perish under a giant can of light beer.
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Moreover, the ads aren't funny.