In this 15-second congratulatory spot, with the sound of an opened beer poured into a glass, and correlating animated graphics, an announcer says, "Miller Brewing Company is proud to be the opening night sponsor of LOGO. Finally, a television network programmed for America's lesbian and gay audiences. Good call, LOGO, from your friends at Miller."
The "good call" tagline ties in to the company's current general market campaign.
The ad supports the historic debut of LOGO, the 24-hour gay channel from Viacom.