WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY

Sony Corp., Ratchet

Members:

A man is playing golf when a ball arrives from behind him, to the "Golden Girls" theme song of "Thank You For Being A Friend." The players from behind him angrily shout, "Play your ball! Go! Get it going!"

Not amused, the man gestures to his two robotic friends standing next to him. They respond by shooting explosives at the offending party, sending their golf cart up in flames. Shaken, the men say, "Take your time guys."

The golfer gives his super-human friend a jolly slap on the behind. The character turns and slightly shakes his head as if to say, "I'm not your quarterback."

The video game-cum-reality humor in this commercial worked fine, and simply didn't need the addition of a confused slap on the rear with the suggestion of homosexuality.

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