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Starwood Hotels & Resorts, Celebrate Pride In A World Where Anything Can Happen

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2004 Print Report A Problem

Two couples, a male couple and female pair, hold each other as they ride in a convertible on a trip in the black-and-white ad.

In late 2004, W Hotels introduced a refreshed version of Pride365, the hotel's yearlong weekend package that celebrates the gay and lesbian community.

As part of Pride365, guests receive an "alternative weekend experience" including a late checkout at 2pm, two complimentary cocktails, and a set of Dirty Linens pillowcases from Groovy Q, inspired by the erotic designs of gay artist Tom of Finland. (A $10 discount at the Groovy Q store is included.) Also in the package is the "Will and Grace: Let the Music Out!" compilation CD from BMG Music, with hits by Cher, Britney Spears, Jennifer Lopez, Elton John and others.

Company
Starwood Hotels & Resorts
Brand
W Hotels
Industry
Hotels/Resorts
Media Outlet
Print
Country
United States
Region
North America
Agency
RDA International
AdRespect Themes
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