Starwood Hotels & Resorts, Do You Have the Energy to Roll Over and Call for Brunch?
Two men lay in bed with each other, and one says to the other, "I'm hungry." The other says, "Me too, do you have the energy to roll over and call for brunch?"
In late 2004, W Hotels introduced a refreshed version of Pride365, the hotel's yearlong weekend package that celebrates the gay and lesbian community.
As part of Pride365, guests receive an "alternative weekend experience" including a late checkout at 2pm, two complimentary cocktails, and a set of Dirty Linens pillowcases from Groovy Q, inspired by the erotic designs of gay artist Tom of Finland. (A $10 discount at the Groovy Q store is included.) Also in the package is the "Will and Grace: Let the Music Out!" compilation CD from BMG Music, with hits by Cher, Britney Spears, Jennifer Lopez, Elton John and others.
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