A man's large belly faces the camera. In a cowboy-like, mock-macho voice, the announcer asks, "Is your name Sally? Sally the Salad Eater? ...No, you're a High Life man and you don't care who knows it. You're not scared to enjoy, Miller Time."
The scene ends with a spattering frying pan -- suggesting the man will cook shirtless, enduring the stings of flying, burning grease -- and a shot of Miller High Life. This ad questions the state of masculinity: Eat a salad and be "a sally" or eat a steak with a beer be a "High Life" man.