Procter & Gamble Co., Snap - Super Bowl
This spot aired during Super Bowl XXXVIII: A football team is in its lineup in middle of the big game, but the ball snap is delayed as one of the players fiddles behind another player's rear. The announcer says, "Whatever he's doing, he sure seems to like it."
(The towel hanging out of the back of the pants of the team member has been switched to toilet paper, and the other player is fondling the paper.)
The clock runs out but the player is still trying to reach around to the other player's rear. "That's an illegal use of hands" the announcer shouts.
The tagline, which makes a double entendre using a football term: "The softest, strongest Charmin for *your* end zone."
This spot claims the "worst" spot of the bottom five from 2004, according to an annual roundup by Adweek.
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