AIDS Project LA, We Lose
With gorgeous imagery, a narrator intones, "If we lose you, we lose your ideas, we lose your spirit. We lose your eloquence," and shows two men sitting at a kitchen table together.
It continues, "We lose you enthusiasm. We lose your talent. We lose your dignity," and shows two men firmly holding onto each other on a bed.
"We lose your effort. We lose your inspiration. We lose."
The tagline is: "There's life after sex."
This is a hip, non-confrontational commercial that effectively conveys its message.
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User Comments
Darus Walls
A triumph!
Daniel Reeders
I'm not sure I 'get' the message this ad is trying to convey. "There's life after sex" - after you stop having it?
Daniel Reeders
I'm not sure I 'get' the message this ad is trying to convey. "There's life after sex" - after you stop having it?
Tim
Having lost my best friend to AIDS in 1992, this brought a tear to my eye. When he left, we did lose.
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